The target buyers of the iPod video

Every new release of a product gets the interest of a particular type of people. While men seem more interested in technology and women in beauty products, while teens are fond of games and music and adults more of books, the marketers precisely know, before launching a new product, the main target of their new item. For example, the iPod video is one of the new releases which defiantly have a specific type of buyers.

The target buyers of this new device are, for sure, young people and adults which are trying to buy a great present for their children. In this example, the critics say that in many cases, the adults do not know the features of the new device well and all the things that it can be used for. So, one of the most important worries that parents should have is the fact that some children might use the iPod to directly download (as this new iPod video allows to do so) some materials from sites destined to adults only. More precisely, the target customers of the iPod video are somewhere between the ages of 16 and 30, but there are various categories which don’t fit in this group, too. Among these, there are the people above 30 years which want to remain modern and keep focused on the new releases in the technology department. Even more, there are various customers which own an iPod from the 1st, 2nd, 3rd or 4th generation and simply want to upgrade their item and to be able to watch clips and movies on the device, as well.

On the other hand, the sales so far clearly indicate the fact that the new iPod video is bought more by men then by women. In many cases, the iPod is bought in order to be offered as a gift for various occasions, as it is consistent, original and useful.

Due to the fact that the new iPod video represents quite and investment, there are rare cases in which teens might purchase one of these with their own money. Still, parents seem disposed to pay the necessary amount of money in order to see their children happy. The sales of the iPod video showed the fact that the device sells best before Christmas and before the summer holiday. Due to the fact that the usage of the new iPod video is one of the most pleasant ways to spend the time, (as it offers both video and audio possibilities), the iPod is intensely used while people are on vacation.

The new iPod video has a lot of fans so far and even more people are interested in the new features that the iPod can provide, thinking of purchasing the item themselves. So far, the sales say that the number of the buyers is increasing and the people become more and more receptive to the device and its capacities. At the same time, people adapt fast to the new technology, so they expect even more from the next iPod of the Apple Company. Due to this, the team of engineers already works on the next and more optimized iPod, which will bring, besides many new features and accessories, an innovative new capacity, which will surprise the market.

Video iPod`s package

The trend that the Apple company set for their packages is redefined with every new appearance of a product. Actually, the permanent search in finding the right package and aesthetics and adapting the box to both the product and the customers` needs is focused on discovering a more compact way of packaging and, at the same time, with an expressive, yet subtle artistic touch. Due to the characteristics of the product, the packaging of the video iPod tries to be both practical and aesthetic, in order to symbolize somehow the visual characteristics and quality of the new product.

The original package of the iPod was a 6″ cube box. The box was supposed to be removed out of the sleeve, after which, it was unfolded as a flower. The first iPod package reflected the image that the company was trying to promote: exuberant style, expressive elements, brisk and intense colors and sounds. After the appearance of the next types of iPods, this image of the product changed into a more mature one, an image which was expressed through the campaigns, the package and the general design of the product.

The main color of the iPod video is plain black, which is rather risky, yet original, considering the fact that the main aspect that the device has is the video, meaning colors, motion and diversion. Still, there are various silver accents on the box, which represent the Apple logo and text. Still, the color of the box fits with the colors of the actual iPods: black and white, just like the iPod nano. By choosing these colors and this style of packaging, Apple wanted to create a more sophisticated and stylish look of the new product; together with this, the ads for the product changed to a more series and mature tone.

The shape of the box differs, as well, from the first flower-like box of the first generation of iPods: this iPod`s video box is rather flat and square, more stylish and more serious looking. Actually, this box works as a sleeve, as well, with one open end, similar to a DVD box set, but it also contains another inner box, which is very well fixed inside. The inner box opens in 2 distinctive parts: one part contains the iPod device and the other contains a monolith.

The package lacks a manual guide (still, it has a small Quick Start Guide); instead, it has a CD which contains all the needed usage instructions of the iPod video. Besides these, the box contains a relevant and think copyright statement and a protective sleeve for the actual iPod. The CD which contains the instructions displays an appropriate PDF file that suits any computer, using the languages English, French, German, Japanese and Chinese. Another inside package contains an USB adapter cable and the ear buds; this type of iPod has even smaller ear buds, which need to be protected while opening the box.

The new product iPod video has, besides various improvements in the technical department (among which, the video feature is the most relevant one), another package, another image and way of presentation. The new package manages to remain practical, yet it becomes safer. Besides these, the new package offers a more sophisticated and elitist image of the product, concentrating on refined touches and neutral colors.

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Reviews about iPod video

The new iPod video has stirred a lot of reactions, a lot of reviews, discussing the advantages and disadvantages of its utility, quality and features. These reviews are important especially because of the fact that the new iPod video was launched without a serious study of the market, of the customer’s tastes and wishes. From this point of view this is a daring initiative and a great step in the video development.

The reviews usually point out the amazement and the great success concerning the new iPod video, but also highlight some aspects that may contribute to its improvement. For example, the great advantage of connecting the iPod video to the TV set and playing the videos on it is well-received. But on the other hand, the fact that the iPod video cannot be connected to the computer is seen as a disadvantage. The transfer from iPod to computer is not possible and this fact may be a suggestion for the designers and creators of the iPod video.

Some customers are in love with this device because of the possibility of watching the favorite TV shows and ABC hits like “Lost” and “Desperate Housewives” even in the road. The stress of loosing the relaxing TV show or film may be very unpleasant especially in the case of difficult days at work. Therefore, the possibility of watching them on an iPod video is an excellent idea. Besides, the iPod video matches the crazy contemporary lifestyle, giving the opportunity of checking the e-mail, of finding out the time in other cities very useful especially in the case of people that travel a lot.

Satisfaction and pleasant remarks are the main notes for the new iPod video, as it is really a great product. The fact that it has more features, more quality, longer battery life and smaller dimensions, thinner display is enjoyed a lot. A small disadvantage, compared to the great new benefits, is the fact that the images, photos from the iPod video transferred to the TV set are too bright, although very clear and nice.

Another great advantage is the fact that the customers may listen to the music over 14 hours (it depends on the model). But the reviews point out a disadvantage – the fact that the video playback time is only 2 hours. Another disadvantage is the fact that the iTunes from the iTunes Music Store are too expensive, but taking into account the great quality of the sound this may not be such a great disadvantage. Besides, the equalizer may be set for a better quality sound.

Some other reviews highlight the fact that the screen quality is clear and maybe clearer than of the most TV sets. This aspect may be put together with the fact that the screen is better and bigger although the display is smaller and thinner.

A special attention may be paid to the fact that, as in other cases, some defect items may be in sale, but it may be exchanged within 14 days. Another disadvantage that completes the fact that the iPod video cannot be connected to the computer is that it doesn’t work well with wireless FM transmitters. This problem may be also managed with a cassette adapter for the iPod so that it would work great.

Unresponsiveness and freezing video images are other problems mentioned in the user reviews. Hardware problems and the low quality of some songs may be other possible problems according to the reviews of the customers. These aspects seem to point out the fact that this technology is not mature enough and the new iPod video is from some point of view an experiment and a way of testing the market.

Anyway, the fact that the new iPod video has reduced dimensions and may fit any pocket. Besides, the high resolution and the great quality of the songs are exclusive advantages and are mentioned by the customers with joy and satisfaction.